Most Small and Medium Enterprises (SMEs) are built on the personal expertise of the owner.  Marketing is a bit of a mystery - how does it work, what will be most effective, where do we start?

Catalyst's expert consultants can assist you in:

·         identifying the right target market for your business;

·         developing and documenting a marketing plan;

·         researching customer's perceptions of your business's performance;

·         reviewing the effectiveness of your promotions;

·         training staff for "plus five %" sales techniques;

Is your business strategy to maximise profits by maximising sales, or by maximising margins?

Do you use the 80/20 rule?

But maybe the problem is not in your marketing?

The Art of Conversion
Maybe you are in the right market place, with the right product or service, and still not getting the sales. Many people have forgotten, or indeed never known, the art of converting a prospect into a sale!

• Could it be your sales technique?

• Have you asked the right questions?

• Have you established where the "pain" is, what problem is the prospect seeks to solve?

• Do you understand 'specifically' what the buyer is seeking?

• Have you countered the obvious objection to the sale?

• Can you illustrate practical examples where your product or service removed the "pain"?

• Have you removed the risk to the buyer?

The Unseen Shadow Lurking
How often are you facing a prospect who is either new in the market place or has a new requirement?  In other words, its open slather, and may the best man win!

Let's face it, most of the time you identify a prospect they already have a preferred supplier, and unless they are pretty upset with them, you have to overcome the relationship they, the Lurker, has established with the prospect.

And you know that most people detest sales people who slag the competition. It gets them offside right away, and goodbye to the sale!

But you can depose the competition without rubbishing them.  Author Randy Schwantz calls it "asking the Perfect Picture question".

Why not have a chat to us about increasing your conversion rate - same effort, bigger result!