Many SMEs are reluctant to raise prices, fearing loss of sales.  But there is always competition.  It is sometime said a business can raise prices by up to 4% without having any impact on sales.  That 4% will go straight through to the bottom line.

But there is more to increasing prices than that.  You need to consider the mix of your product lines, and how well each is doing, the markets you are in, the marketing strategy for each market and the pricing policy that implies - to name just a few of the considerations.

Catalyst can help you evaluate the issues in making the right decisions.